The Future of eCommerce Business

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term...

Share This Post

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

Most Recent Blogs

News

Cloud computing will be a gold mine in the post-COVID era

Many companies embraced change as the COVID-19 pandemic presented new challenges and continues to have a multi-sector impact on nations, businesses, and citizens. As cloud computing continues to grow, there are three major trends for the post-COVID era: cost optimization, containerization and serverless computing, and edge. The cloud is a dominant force and the pandemic further demonstrated that many processes can be managed remotely if companies have the right cloud implementation in place. Examine recent growth trends, find out how to navigate them, and see how they’re likely to evolve.

Read More »
News

Microsoft Azure Arc: Enabling management & data services outside Azure infrastructure

Microsoft Azure Arc is a set of software technologies that is designed to help companies meet their governance challenges and make Azure services available everywhere across diverse and sometimes sprawling infrastructures. With Azure Arc, familiar Azure tools, technologies, and methods can be used across environments, including environments with limited or no connectivity to Azure. Subscribe to stay connected—and we’ll help you navigate the world of Azure Arc and unleash the potential for growth within your company.

Read More »

Telstra eyes monitoring and securing its hybrid cloud with Azure Arc

Australia’s leading telecommunications company Telstra is using Microsoft Azure Arc for a single pane of control, visibility, and management to help scale-out its edge footprint across Australia, while reducing its on-premises infrastructure and consolidating its cloud presence. The Azure Arc control plane creates a single pane of glass to manage all elements of its infrastructure so Telstra can better monitor and update its services throughout the entire migration process and beyond.

Read More »