Microsoft Dynamics AX for Retail | Dynamics 365 Business Central

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Enterprise Business Solutions and Software Microsoft Dynamics AX | Dynamics 365 Business Central

Microsoft Dynamics AX (formerly Axapta) - multi-language, multi-currency enterprise resource planning (ERP) business software with global business management features for financial, human resources, and operations management as well as additional industry capabilities for retailers, professional service industries, financial service businesses, manufacturers, and public-sector organizations

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Microsoft Dynamics AX for Retail Enterprise

Microsoft Dynamics AX for Retail Enterprise is a comprehensive business software solution designed for global enterprises, fully supporting their retail-specific and operational business processes, as well as providing comprehensive, core ERP (Enterprise Resource Planning) functionality for financial management. ‘Dynamics for Retail’ replaces disparate systems and gives businesses from the midsize retailer to the conglomerate—in many different industries a unified view of the organization. Scalable to multiple locations worldwide and standardizing global operations, Dynamics for Retail-includes capabilities and processes, such as:

  • Retail

  • Financial Management

  • Human Capital Management

  • Manufacturing

  • Supply Chain Management

  • Procurement and Sourcing

  • Project Management and Accounting

  • Sales, Service, and Marketing

  • Business Intelligence and Reporting

Today’s consumers crave a more complete (and even interactive!) shopping experience. Dynamics for Retail empowers retailers and enterprises with the tools necessary to ensure a seamless and unique solution for point of sale (POS) omni-channel management, store operations, e-commerce, merchandising, financials, supply-chain, and more. The result: Retailers can engage their customers and exceed their expectations, while building brand loyalty and planning for long-term growth. Benefits of optimizing Dynamics for Retail include gaining complete insight into all ERP operations. How? This solution enables retailers to 1) adapt technology to their own ways of conducting business, 2) make the customer’s shopping experience more personally relevant, and 3) optimize omni-channel retailing.

Adaptable and Supportive

Rather than having to modify business processes around an often confining or limiting technology, you can fit the Dynamics for Retail solution to your preferred way of running your business. This puts the retailer in control of the technology, instead of the reverse.

Personally Relevant

Achieve that personalized customer engagement you want. This means you can use the Dynamics for Retail solution to offer customized promotions and personalized service that speak directly to individual customers. Give them maximized productivity and complete order management at the point of service.

Omni-Channel Retailing

Omni-Channel Retailing is a seamless and interactive approach to the consumer experience through all available shopping channels: mobile internet devices, computers, bricks-and-mortar, television, catalog, etc. Dynamics for Retail’s supply chain strategy software enables retailers to meet the consumer’s new demand of wanting to use all retail channels—simultaneously. This approach lets retailers track customers from various channels that pull from the same database of products, prices, promotions, etc. The omni-channel retailing functionality available within the Dynamics for Retail solution accounts for purchase patterns, social network relationships, website traffic, customer loyalty programs, and data collection techniques—thereby making retailers’ marketing campaigns more focused, more efficient, more effective…and more successful in the long-term.

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White Paper

Read the Four Technology Trends Helping Businesses Thrive white paper.



Read the Business Owner’s Guide to Replacing Accounting Software.



Read the Reimagine Productivity with Microsoft Dynamics 365 e-book.